SPONSORSHIP Sales training
SPONSORSHIP sales training, designed FOR PUBLISHERS, MEMBERSHIP ORGANISATIONS, CHARITIES AND MEDIA BUSINESSES
Align your brand, build partnerships and grow your revenue through increased sponsorship sales
Whether you’re hosting an event, running a content-led business, or a charity looking for partners, sponsorship revenue can become a large revenue generator.
For teams without the training and know-how, selling sponsorship packages is daunting. This is interactive and engaging Sponsorship Sales Training Course, will help your team to grow their sales skills, improve confidence and ultimately build sponsorship sales revenue.
All of our training is designed to work around you and your team. Ahead of the training course we'll discuss with your sales manager what areas would help you the most and adjust our material to suit your requirements.
SPONSORSHIP sales training: COURSE OUTLINE
Why invest in sponsorship opportunities
Course outline
Thinking from a buyer’s perspective
Sponsorship packages
Value-based selling
Creating packages that will capture attention
How to present sponsorship packages
Selling sponsorship packages
Exploring ways of following up and closing
Negotiating sponsorship packages
Relationship-building through sponsorship partnerships
Who should attend this course?
This course has been designed for:
✔ Sales professionals working on sponsorship revenue
✔ Sales Managers
CLIENT FEEDBACK
“I've been on many training courses but Helen's are a cut above the rest.”
“I had a couple light bulb moments throughout the three hour group session through listening to peers within the publishing world and then again in the 1-2-1 follow up session. I now have a notebook full of notes that I have referred to several times since our chat only days ago.
Looking forward to the next!”
Jayne Atkinson, Senior Business Development Manager, The List Publishing
“My team and I took a took a sales training course and it was an amazing experience.”
“We refreshed our knowledge and learnt new ways of bringing delegates to our events. Helen gave pointers to everyone on the team based on their personal way of working.
The feedback after the course was useful.
Definitely contacting her again for another course”
Nikola Peychev, Delegate Relations Manager, Capacity Media
“We've worked with Helen on sales training courses for our members a few times now, and she's a joy to work with.”
Always friendly, flexible and incredibly knowledgeable, her courses are invaluable and have become a staple of what we offer.
Recommend!!”
Nikki Simpson, Managing Director at The International Magazine Centre
Other services for sales teams:
✔ Sales assessments
✔ Induction programmes for sales teams
✔ One-to-one coaching
WHO WE HAVE WORKED WITH
