Sales Training Courses
Trusted by our clients in the B2B services, membership and nonforprofit industries
Build your team’s confidence and skills with tailored, practical training
Our sales training and coaching programmes are designed specifically for organisations and businesses who want to sell ethically, consultatively and effectively. We do not endorse manipulative or pushy approaches.
From group workshops to one-to-one coaching, we provide hands-on support that refreshes skills, boosts motivation, and embeds commercial confidence across your team.
Custom-made sales training
All our sales training is customised to your team and we’ll work with you to create an agenda that will maximise effectiveness and engagement with your team. Below is a list of modules and areas we cover.
Customised Sales Training: Create a customised training course for your team
Topics we cover
8 stage sales process
A comprehensive overview of the sales process with practical activities, discussions and theory to help everyone in sales, or non-sales roles to gain a deep understanding of sales.
Negotiation Skills
Constantly reducing prices, accepting poor terms, or giving in to demanding clients? Our negotiation skills training will help build powerful approaches to find win-win situations.
Active listening and questioning skills
Develop and refine your listening and questioning skills to ensure a prospective client feels heard, understood and that needs and challenges are addressed in sales proposals.
Prospecting and lead generation
This module covers how to find qualify high-quality sales leads that will convert into clients. For sales teams, business owners and non-sales professionals who are wanting to grow their client base.
Handling objections
Learn to effectively manage client objections and resistance.
Our consultative and professional frameworks help to bring in new sales and clients.
Value based selling
This topic comprehensively covers how to move away from stale conversations about features or overly technical discussions, and into engaging discussions to build desire and need.
Writing sales propsals
A deep dive into writing sales proposals, covering what to include, how to lay out content, sell your services and created tailored proposals. This is suitable for any sales or non-sales professionals who write proposals for potential clients.
Storytelling in sales
Stories continue to be the most effective form of communication and this module helps you uncover how to use storytelling techniques to bring your USP’s and messaging to life.
Using LinkedIn for Sales
Win more business through social selling and building relationships via LinkedIn.
Learn how to connect, engage and convert your LinkedIn audience into customers.
Managing Sales Meetings
Learn practical techniques and master your sales meetings skills to build rapport and trust with potential clients, create compelling agendas and build engagement with potential customers
Customer service skills
Customer service skills are key to retention, client satisfaction and brand reputation. This module covers how to manage customer expectations, handle queries and support clients
Building rapport
We buy from those we know, like and trust and having good rapport with a client is key to sales. This module uncovers how to build rapport using effective communication and body language skills.
Industry-focused Sales Skills Training Courses
Sponsorship sales training
Full day course
Our sponsorship sales training course, will help your team to grow their sales skills, improve confidence and ultimately build sponsorship sales revenue.
Media Sales training
Full day course
Win more advertising business with improved sales skills, confidence and tested techniques through our media sales training.
Membership Sales training
Full day course
To sell your membership plans and products you’ll need a compelling story and a crafted approach. This training course is designed for membership sales teams.
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