Commercial strategy
Commercial strategies for nonprofits, charities and membership bodies who want to grow or start generating commercial revenue
Unlock new revenue opportunities with clear, values-aligned commercial strategies
At Inktop, we work closely with your organisation to design practical workshops and bespoke plans that help you diversify and grow your income streams.
Whether you want to develop new partnerships, increase sponsorship, or monetise events and publishing, our tailored commercial strategies and workshops align with your mission and values — so you can build sustainable revenue without compromising what matters most.
Recent projects
Monetising a publication through advertising for We Are Makers, an indie, purpose-driven publisher in the craft sector
“Helen, who was super helpful and bubbly, and we knew immediately that Helen would be great to work with. She provided us with an excellent service, and she came up with many ideas of how we could monetize our publication through advertising. This included market research into how much we should be charging. We were very impressed with everything she provided us, and it gave us the confidence to put together our media pack and send it out to potential advertisers, which is starting to pay off.
Kate Lennie, We Are Makers
A new commercial strategy for an online membership community for neurologists and rehabilitation specialists
The owners of ACNR were seeking to generate commercial revenue, without compromising the high-quality content and benefits with the community.
Inktop was tasked with creating commercial opportunities for key pharmaceutical companies to build brand awareness and engage with the curated community.
Generating sponsorship revenue for a charity within the health sector
A health-focused charity felt they were over-reliant on donations and fundraising and were keen to generate commercial revenue.
Inktop conducted a series of workshops to help the in-house team find ways of monetising their events and communications.
The income from sponsorship revenue has helped the charity achieve it’s strategic plan
Diversifying the commercial offer for Nautilus International
Inktop was appointed to help support and lead commercial growth from membership communications as the trade union shifted towards a digital-led publishing approach.
“We very much appreciate her energy, her transparency, and the new ideas she has brought to the table for diversifying our offering.”
-Helen Kelly, Communications and Campaigns Director, Nautilus International
