Grow your commercial revenue
Commercial strategies for publishers, charities and membership bodies who want to grow or start generating commercial revenue
Tailored consultancy to drive commercial revenue growth
We work with publishers, charities and membership organisations who want to start generating, or grow their commercial revenue.
The typical areas we consult in are:
Moving away from a print-led advertising revenue
Growing digital advertising revenue
Creating commercial opportunities
Membership growth
Membership magazines consultancy
Commercialising content and publishing
Generating commercial sponsors for charities
Recent projects
Monetising a publication through advertising for We Are Makers, an independant publisher in the craft sector
“Helen, who was super helpful and bubbly, and we knew immediately that Helen would be great to work with. She provided us with an excellent service, and she came up with many ideas of how we could monetize our publication through advertising. This included market research into how much we should be charging We were very impressed with everything she provided us, and it gave us the confidence to put together our media pack and send it out to potential advertisers, which is starting to pay off.
Kate Lennie, We Are Makers
A new advertising strategy for a trade magazine with declining revenue.
A well-known trade magazine was struggling with declining print revenue, despite a buoyant vertical industry.
Inktop was hired to create a new advertising strategy to re-position the magazine and offer new commercial partnerships. Revenue has since increased and client retention had improved by 20%
A pricing re-structure for an indie magazine in the upcycling sector
Inktop was tasked with researching and developing a new pricing structure for event and advertising partnerships for an independant publisher in the upcycling space.
We created a new pricing strategy, which has grown revenue by 30% and attracted new partners.
Diversifying the commercial offer
We very much appreciate her energy, her transparency, and the new ideas she has brought to the table for diversifying our offering.”
-Helen Kelly, Communications and Campaigns Director, Nautilus International
