Membership sales training

Grow your membership sales training. designed FOR PUBLISHERS, MEMBERSHIP ORGANISATIONS, CHARITIES AND MEDIA BUSINESSES

The membership model is a successful business model that has been adopted by charities, publishers, content creators and event businesses to not only create a loyal and engaged customer base, but also builds recurring revenue.

Whether you want to go to the gym, buy wine or get access to professional services, memberships have exploded in recent years.

But in economic uncertainty and with many very pressed for time, selling a membership has become more competitive than ever before.

To sell your membership plans and products you’ll need a compelling story and a crafted approach.

All of our training is designed to work around you and your team. Ahead of the training course we'll discuss with your sales manager what areas would help you the most and adjust our material to suit your requirements.

Membership sales: COURSE OUTLINE

What are the benefits of your membership

  • Understanding your target audience

  • Value-based selling

How to contact possible members

  • Sales tools and techqniues for selling membership

  • How to drive interest in your membership

  • Testimonials and references

Selling membership packages

  • Lead magnets

  • Competing with free content

  • Pricing discussions


Who should attend this course?

This course has been designed for:

✔ Sales professionals selling membership products

✔ Sales Managers

CLIENT FEEDBACK

“I've been on many training courses but Helen's are a cut above the rest.”

“I had a couple light bulb moments throughout the three hour group session through listening to peers within the publishing world and then again in the 1-2-1 follow up session. I now have a notebook full of notes that I have referred to several times since our chat only days ago.

Looking forward to the next!”

Jayne Atkinson, Senior Business Development Manager, The List Publishing

“My team and I took a took a sales training course and it was an amazing experience.

“We refreshed our knowledge and learnt new ways of bringing delegates to our events. Helen gave pointers to everyone on the team based on their personal way of working.

The feedback after the course was useful.

Definitely contacting her again for another course”

Nikola Peychev, Delegate Relations Manager, Capacity Media

“We've worked with Helen on sales training courses for our members a few times now, and she's a joy to work with.”

Always friendly, flexible and incredibly knowledgeable, her courses are invaluable and have become a staple of what we offer.

Recommend!!”

Nikki Simpson, Managing Director at The International Magazine Centre


Other services for sales teams:

✔ Sales assessments

✔ Induction programmes for sales teams

✔ One-to-one coaching


WHO WE HAVE WORKED WITH

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